We are formally introducing Hamamat Montia as our featured profile today. While many know her as a former Miss Malaika (2006), her recent appointment as Ghana’s official Cultural Ambassador for Shea Butter cements her status as a global powerhouse. This transition from beauty queen to industrialist is a masterclass in cultural preservation.
Based in Bolgatanga, Hamamat has revolutionized the skincare industry through her brand, Hamamat African Beauty. She is currently operating the world’s first Shea Butter Museum, which has become a primary destination for cultural tourism. Her work focuses on a “Village to the World” narrative that empowers local women through sustainable shea production.
The year 2026 has marked a significant turning point in her career. Following a viral global interaction with streaming giant IShowSpeed in January, her museum experienced an unprecedented surge in visibility, resulting in a fully booked schedule through April 2026. This moment of cultural diplomacy showcased the “Village Magic” to millions of viewers worldwide.
On February 10, 2026, the Ministry of Tourism, Culture and Creative Arts officially commissioned her to represent Ghana’s “Green Gold” on the international stage. She is now tasked with bridging the gap between ancestral tradition and the global $2.6 billion shea market, ensuring that the rural women who produce the butter receive fair compensation and recognition for their expertise.
Key Professional Milestones:
1. Miss Malaika Ghana (2006): Launched her public career at the age of 17.
2. Cultural Ambassador (2026): Formally appointed to lead Ghana’s shea butter diplomacy.
3. The Shea Butter Museum: Located in Accra, it features 21 unique types of shea from across Africa.
4. Economic Justice Advocate: Actively works to include rural women in the global profit chain.
5. Global Tourism Surge: Her “African Spa” experience is currently the most sought-after booking in Ghana for early 2026.
Ghanaian entrepreneur and former beauty queen, Hamamat Montia, popularly known as the Shea Butter Queen, arrives at the Ministry of Tourism, Culture and Creative Arts ahead of her special recognition ceremony. pic.twitter.com/VkYkJpFsXP
— SIKAOFFICIAL🦍 (@SIKAOFFICIAL1) February 10, 2026
